From the organizational perspective, professional development of employees must take into account the changing needs of the organization, existing and desired competencies, and platforms for growth. From the employee's perspective, these programs are most beneficial and successful when they factor in the employee's own career development goals in conjunction with the organizational objectives.

Using proprietary profiling and matching methodology, Obik can provide an approach to career and leadership development that is customized to meet the unique demands of each organization. The Obik PRO Development™ tool is used to profile the organization and its employees by examining their values, competencies, and personal work style. Individual results can then be connected to and compared with organizational competency models, job functions, educational offerings, and culture.